The Pitfalls of Comparison - The Only Benchmark is Your Own

By focusing on a dollar goal, an investor tends to only take the risk necessary to achieve that goal. It takes a long time to make money, but a very short time to lose it.

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This material was created while Al Boris was at a previous broker/dealer and has been rebranded to reflect his current firm, Alex. Brown, a Division of Raymond James. It is provided for historical purposes only. Investors should not act on the historical comments which do not reflect current market conditions.